Proten at Health Food & Nutrition Expo 2026: Backlit Exhibition Wall

Case study · Health Food & Nutrition Expo 2026

At the Health Food & Nutrition Expo 2026 in the USA, Frame Plus used a single 5 m wide backlit exhibition wall to present the product range. The layout kept the front of the stand available for sampling, with the illuminated product photography providing the main visual focus.

A Single Backwall Keeps Sampling at the Front

A food and nutrition exhibition stand needs to accommodate more than a large logo. Product photography introduces the range from a distance, while sampling gives visitors a reason to stop and engage at close quarters. For Proten, concentrating the illuminated display along the rear of the stand preserved the front area for that second part of the interaction.

The single five-metre graphic provided a continuous visual field. Instead of dividing the product imagery across several separate display faces, this configuration placed the printed message on one broad backwall. The result was a straightforward spatial arrangement: brand and product imagery behind, with the working sampling area in front.

Display Configuration and Printed Graphics

The 5 m backlit exhibition wall carries one continuous printed fabric graphic rather than separate images on adjacent frames. This gives the product photography a consistent background across the full wall and avoids a divided graphic at frame joints.

The printed graphic and supporting frame are separate parts of the installation. The frame establishes the display format; the fabric carries the project-specific artwork. This lets the configuration be described in terms of both the structure used and the message presented, rather than treating the finished wall as a permanent printed construction.

Installation and Use at the Venue

One person assembled the wall in 20 minutes. With the display concentrated on the rear wall, the stand retained room for sampling at the front. The same illuminated graphic also provided a branded background for photographs taken during the event.

This project offers a useful example of how a single-backwall exhibition layout can be planned around visitor activity. The wall did not need to define every edge of the stand. Its role was to carry the visual presentation while keeping the rest of the footprint available for the activity that brought people into the space.

Project Details

Components Used in This Project

• 5000 mm backlit backwall

Artwork and Future Display Planning

When preparing a similar display, the graphic layout should follow the role of each surface in the actual space. Main imagery, supporting text and logos need to be arranged around the finished frame dimensions and the way visitors will view them. The artwork preparation guide explains the print-file requirements for this stage of the process.

For comparison, the Matt Solutions project documents a different application of illuminated display components. The useful comparison is the requirement behind each layout, rather than assuming that every event needs the same number or size of walls.

Browse the exhibition and brand display case studies for other completed projects. To discuss a similar brief, contact the Frame Plus team with the available space, intended activity and transport arrangements.