The Wyld Bunch at Licensing Expo 2026: U-Shaped Lightbox Stand

Case study · Licensing Expo 2026

For The Wyld Bunch at Licensing Expo 2026 in Las Vegas, Frame Plus created a U-shaped backlit exhibition stand that combined a brand display with space for meetings. Illuminated graphics remained visible from the main aisles while the walls defined an area for conversations.

A Licensing Stand with Space for Meetings

A licensing exhibition brings brand presentation and business discussion into the same stand. The Wyld Bunch needed its graphics to address visitors in the aisles, but the stand also had to provide an interior space where conversations could continue away from the main flow of passing traffic. The U-shaped configuration gave these activities distinct positions within one build.

The different wall widths were not simply a way to increase the total printed area. They formed the backwall and returns around the meeting space, determining where the branded surfaces faced and where the entrance remained. The counter marked that entrance, providing an identifiable reception point without replacing the interior meeting area.

Display Configuration and Printed Graphics

The build combines a 6 m backlit wall, two 2 m lightbox walls and a 3 m lightbox wall around the meeting area. A lightbox counter marks the entrance. The mix of wall widths forms the returns and presentation surfaces of the U-shaped layout.

The printed graphic and supporting frame are separate parts of the installation. The frame establishes the display format; the fabric carries the project-specific artwork. This lets the configuration be described in terms of both the structure used and the message presented, rather than treating the finished wall as a permanent printed construction.

Installation and Use at the Venue

Two people assembled the configuration in 45 minutes. The walls gave the team an interior meeting area, while the outward-facing graphics kept the brand visible to passing visitors. The counter provided a reception point at the opening.

This Licensing Expo project is therefore best understood as a layout case rather than just a collection of illuminated panels. Its defining feature was the relationship between outward-facing artwork and inward-facing discussion space. That relationship should remain central when adapting the concept to another footprint; the same list of components does not automatically produce the same visitor route.

Project Details

Components Used in This Project

• 6000 mm backlit backwall
• 2 × 2000 mm SEG lightbox walls
• 3000 mm backlit section
• 1000 mm lightbox counter

Artwork and Future Display Planning

When preparing a similar display, the graphic layout should follow the role of each surface in the actual space. Main imagery, supporting text and logos need to be arranged around the finished frame dimensions and the way visitors will view them. The artwork preparation guide explains the print-file requirements for this stage of the process.

For comparison, the Nce project documents a different application of illuminated display components. The useful comparison is the requirement behind each layout, rather than assuming that every event needs the same number or size of walls.

Browse the exhibition and brand display case studies for other completed projects. To discuss a similar brief, contact the Frame Plus team with the available space, intended activity and transport arrangements.

Project Photographs