Exhibition Stand Product Display: SIS Pitches at SALTEX 2025

SIS Pitches brought its sports surface expertise to SALTEX 2025 at NEC Birmingham with a display that connected the scale of a playing field with the detail of a material sample. Frame Plus supplied a 4 m backlit wall, a 1 m side panel and an illuminated counter. Each element had a distinct role: introduce the application, explain the range and support a closer conversation about the surface itself.

Sports Turf Exhibition Stand: Showing the Finished Playing Surface

A sports surface is usually experienced across a much larger area than an exhibition stand can accommodate. A small sample can reveal texture and construction, but it cannot show the full setting in which that material will be used. For this sports turf exhibition stand, large pitch imagery supplied that missing context.

The 4 m main wall gave the photographic presentation enough space to sit alongside the SIS Pitches identity. Visitors could first understand the application at a distance, then move closer for more specific information. The narrower panel introduced the product range, giving supporting content its own surface instead of filling the main image with additional text.

This division is useful when considering sports surface exhibition stand ideas: a photograph shows where a material belongs, while a sample helps explain what it is like. The SIS Pitches configuration brought those two forms of information into the same display.

How to Display Products at a Trade Show: Graphics and Physical Samples

For exhibitors asking how to display products at a trade show, this project offers a practical example of working at two viewing distances. The backwall introduced the wider application; the counter provided a place for surface samples and literature during a discussion. Visitors could relate the material in front of them to the sports environment represented behind it.

The counter therefore served a different purpose from the large photographic wall. Its working surface supported the close-up part of the presentation, while its illuminated graphic continued the brand at the front of the stand. Keeping these functions distinct gave the team a simple sequence for explaining the offer: start with the finished playing surface, then discuss the material and its intended use.

For an exhibition stand with a sample counter, the relationship between the sample and the background matters as much as the amount of material on display. A recognisable application image gives the conversation context. Printed information can then support the explanation without requiring every detail to be read from the backwall.

Exhibition Stand Lighting: Backlit Pitch Graphics at SALTEX

The project brief identified mixed hall lighting near the outdoor demonstration areas. Lighting within the display frames gave the printed graphics their own source of illumination. In this indoor SALTEX exhibition stand, backlighting was part of the presentation of the imagery itself.

The distinction matters when looking for exhibition stand lighting ideas. Illuminating a printed pitch photograph and lighting a physical surface sample are separate tasks. Here, the backlit graphics established the visual background, while the counter provided the place for a closer material discussion. The illuminated wall supported the presentation without taking over the counter's practical role.

The SIS Pitches photographs also show a consistent graphic language across different display elements: a strong purple brand field, sports imagery and the “Powering More Play” message. The counter and upright panels extend that identity beyond the main wall, giving the display several recognisable surfaces.

A 4 m Backwall, Side Panel and Counter: The Display Configuration

The 4 m pitch-image backwall formed the principal presentation surface. The 1 m side panel provided a narrower format for supporting range information, while the illuminated sample counter connected the printed display with the materials used in conversation.

Large format exhibition graphics work best when their content reflects the size and role of each surface. In this configuration, the main wall had room for the broad visual story, and the smaller elements carried more focused messages. That hierarchy kept the application imagery prominent while leaving space for visitors to examine samples nearby.

One-Person Setup for the SIS Pitches Exhibition Stand

One person assembled the recorded configuration in 60 minutes. The installation combined the main wall, side panel and counter, with dye-sublimated silicone-edge fabric graphics forming the printed surfaces. The frame and graphic are separate components, allowing the artwork to be considered independently of the supporting structure.

For a team planning a similar sample-led display, the useful starting point is the presentation sequence: what visitors should recognise from the aisle, what they should examine up close and where the team will explain the differences. This SIS Pitches case shows how those activities can be assigned to a small number of coordinated display elements.

Comparing Sample Displays with Equipment-Led Exhibition Stands

The Matt Solutions machinery display offers a different product-presentation example. Its layout accommodates equipment, whereas SIS Pitches uses imagery and accessible samples to explain a material-based offer. Comparing the two helps distinguish a stand planned around a large physical product from one that needs to connect a small sample with a much larger real-world application.

SIS Pitches Display Details in Photographs